Daliwe Rowland 👋
A Passionate Graphic/Web designer 🖥️ & a Solutions Architect with 7 years of Experiences.
The Problem:
Rapid urbanization in Ghana’s cities has led to a serious waste crisis. Slums and marketplaces alone produce 60% of the country’s waste, causing health risks and severe pollution in vulnerable communities. The lack of organized waste management systems, coupled with limited awareness of proper disposal practices, exacerbates these issues. This has resulted in widespread littering, blocked drainage systems leading to flooding, increased disease transmission from uncollected waste, and significant environmental degradation.
USER PERSONA
Name: Nina Adwoa Gyamfi
Age: 29
Location: Nima, Accra, Ghana
Occupation: Market Vendor Education
Level: Basic Education
Background
Adwoa, a market vendor and mother of two, resides in a densely populated slum characterized by poor waste management infrastructure and frequent health hazards. The uncollected garbage in her community not only blocks drainage systems but also creates breeding grounds for pests, posing serious health risks to her family. Despite her busy schedule managing her stall at the local market, Adwoa is deeply concerned about the unsanitary conditions and their impact on her children’s well-being. She actively seeks practical, affordable solutions that can help her maintain a cleaner, safer environment for her family while contributing to a healthier community.
Pain Points
- Limited access to reliable waste collection.
- Lack of knowledge on waste segregation and recycling.
- No incentives for sustainable practices.
- Health risks from unmanaged community waste.
The Solution:
The Bhorla Waste Management App is an innovative solution designed to tackle Ghana’s waste crisis by focusing on three core aspects:
Education:
Provides users with accessible and engaging information about proper waste management practices through articles, videos, and interactive modules.
Gamification and Incentives:
Encourages responsible waste disposal through gamified challenges and tasks.
Users earn redeemable points for activities such as recycling, proper disposal, and community participation.
Data-Driven Policy Support:
Collects valuable data on waste generation and disposal patterns from user interactions.
Provides actionable insights to policymakers, enabling data-informed decisions for waste management improvements.
APP MOCKUP SHOWREEL
WIREFRAMES
APP PROTOTYPE
Prototype Testing and Survey Feedback
Survey Overview
Sample Size: 250 participants
Demographics:
Age Range: 18 to 45
Locations: Slum communities in Accra and Kumasi
Gender Split: 60% female, 40% male
Key Findings
Ease of Use: 85% found the app’s interface easy to navigate.
Educational Impact: 78% reported improved knowledge of waste segregation techniques.
Engagement: 90% were motivated by the gamified reward system.
Suggestions for Improvement:
Add a local language option (45%)
Incorporate a community leaderboard (35%)
Simplify certain technical terms in educational materials (20%)
CONTRIBUTERS
KWABENA NTI: UX Researcher
- BENJAMIN: Backup UX Researcher
- COSMOS: Data Analyst
- Miriam Novo: Data Analyst
